The key factors for establishing the Corporate Social Responsibility Guideline Plan Feeding a future are mission, vision and cultural values.

Mission and vision are used as framework to establish the business goals, facilitating the sustainable development of the organisation as a driver of growth.

“By 2010 Grupo SOS wishes to be admired for its ability to create value, for the quality of its management and for its active social conscience: as being the owner of a portfolio of recognised leading brands; and for its commitment to health and to the values of the Mediterranean diet.”