


Community development
A commitment to the community in which the activities are developed.

The individual programmes arise in response to the obligation assumed by the organisation to make a positive social and environmental contribution to the progress of neighbourhood communities and to provide them with the capabilities of the Group in cases of emergency.
Innovation
The development of the ability to innovate and to operate in markets whose size and demands are continuously increasing, starting from the defining principles of the Mediterranean diet.
The individual programmes stem from the need to apply the organisation’s innovative ability in developing healthful product lines based on the values of the Mediterranean diet and in designing and improving industrial processes in accordance with the tenets of sustainability.

Positioning on emerging issues
A commitment to working on those subjects, related to nutrition and sustainable development, which are of concern to public opinion.
In this area what must be applied is a model capable of adapting itself to the analyses and understanding of external events as they unfold, one that not only allows but prompts the Group to see both the threats and the opportunities as they emerge and to develop in both cases the appropriate response.
Integrity and transparency
Transforming the Organization into a sector reference in corporate governance practices.
The guideline plan Feeding a Future has as one of its priorities that of establishing a leadership position in integrity and reporting transparency. Its programmes are in response to the requirement of establishing policies that determine and clarify the behaviour expected of people who form part of the Group’s business project and to adapt this to the Group’s standards and values.